Leading melatonin supplement Sleepwell is advocating for better sleep health among Business Process Outsourcing (BPO) employees with its new campaign.
In a press launch held today, February 26, at Ayala North Exchange Building, Sleepwell launched its Sleepwell Dress-up Project, a campaign in partnership with the country’s largest private employer and leading customer experience solutions company, Concentrix.
“People in the BPO industry, especially those who are working in shifting schedules, need to be aided with the best sleeping buddy to ensure that they are still on top of their game,” Trianon F S Trade Marketing Manager Tiffany de J esus said. “With this, we launched the Sleepwell Dress-up Campaign” to encourage these employees to prioritize their sleep health while maintaining a healthy lifestyle”.
In the campaign, Sleepwell has provided more than 2, 000 pillows to sleeping quarters nationwide with their partner BPO company Concentrix including key cities in Visayas and Mindanao. Sleepwell is eyeing to target more branches and dress-up thousands more for the rest of the year.
As the Philippines largest private employer, De Jesus said that it shall benefit thousands of employees who rely on catching hours of sleep in these quarters. Also included in the dress-up project are the distribution of reading collaterals posted in every quarters for better information dissemination and the regular product sampling conducted in various Concentrix offices nationwide.
The event also highlighted Sleepwell’s launch of its newest digital campaign #PahingaKaMuna which underscores the need to take a rest amidst the challenging and fast-paced lifestyle everyone has.
Your sleeping buddy
According to lifestyle medicine expert Dr. Blecenda Varona, people who have graveyard shifts need to focus on maintaining a healthy sleep pattern.
She said, “In today’s world, sleep is not anymore a priority. Average sleep time has declined to 20 percent during the last century. Life is fast-paced and exciting and at the same time tiring and exhausting. Lack of sleep is an epidemic. People are searching for solutions that will restore their energy.”
Dr. Varona pointed out that it pays to have a sleeping buddy which gives melatonin, an important aid in having a better sleep experience.
She added, “Healing and recover can happen when you have good sleep. Melatonin is the hormone that regulates your sleep.”
The lifestyle medicine expert also said that melatonin influences sleep by sending a signal to the brain that it is time for rest. The healing mechanism of our body through DNA remodeling and DNA repair can happen when increasing melatonin and decreasing your core body temperature.