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philbeauty 2019: Opening Bigger Opportunities for Philippines' Beauty Businesses!

The beauty business in the Philippines has been rapidly growing in the recent years, thanks to the rising influence of social media which impacts the level of importance that consumers give to their physical appearance. Cosmetics influencers, beauty vloggers and celebrities have hugely inspired Filipinas to acquire knowledge about how to look and feel amazing by experimenting more on makeup, hair and skincare offerings. The improving standards of living and purchasing power are also factors that supported the consumers' increasing sophistication.

This has resulted to the average growth of more than 6% in the cosmetics and toiletries (C&T) industry in the Asia Pacific (APAC) region in the next five years, according to international analytics firm GlobalData. The firm also projects the C&T industry to record a compounded annual growth rate of 6.3% from 2017 to 2022 - with growth coming mostly from Indonesia and the Philippines.

Informa Markets, one of the world's biggest trade show organizers famed for its huge beauty events across Asia, has seen this growing potential in the Philippines some five years ago. Informa Markets takes pride in its 30 years of experience in global beauty events - organizing Cosmoprof Asia in Hong Kong, China Beauty Expo in Shanghai China, Cosmobeaute in Indonesia, Malaysia and Vietnam, Beyond Beauty ASEAN Bangkok and ASEANBeauty in Thailand, Beautyexpo in Malaysia and Vietbeauty in Vietnam. The growing potential that Informa and UBM Asia saw in the Philippines gave birth to the country's biggest beauty trade show today: philbeauty.

"We decided to launch in the Philippines as there was no professional trade show to meet the demands of the beauty industry back in 2014. Philippines has an abudance supply of natural resources, which makes the country an interesting market for international collaboration. It has an informed population too, who's willing to invest in quality beauty products and even in their own beauty business," said CP Saw, Director of Beauty portfolio ASEAN of Informa Markets.

"We had a strong portfolio of beauty events, and our expertise could help introduce a strong international network in the market. At the same time, it gives an opportunity to the Philippine manufacturers a trade platform to showcase Filipino beauty products and services. This platform not only help buyers in the Philippines to source more international products, but also has given the Philippines an international stage to showcase a wealth of impressive beauty products, just like how Virgin Coconut skyrocketed its fame in the international beauty market," Saw continued.

Now on its fifth year, philbeauty is the leading international B2B event for the beauty industry in the Philippines. The event brings together international buyers and suppliers in the beauty scene wherein they interact with a full range of beauty products and services, and enhance industry knowledge through groundbreaking discussions, workshops and activities. More than anything, the participants get to network with key beauty movers and insiders under one roff to start or grow their own beauty business. International beauty products, services and technologies are also launched in this interactive beauty trade show.

The 3-days event usually offers participants the chance to take part in face-to-face meetings in a focused business environment. philbeauty's business matching program is designed to direct a trade buyer to the right exhibitor to create and build business relationship. It provides a perfect platform for companies and leading brands to showcase their most comprehensive range of innovative beauty products, services and technologies to a wide audience of professionals.

This year, the Philippines' leading beauty trade show is launching 4 new segments - philbeauty finished products, philbeauty supply chain, philbeauty professional hair & beauty, as well as philbeauty made locally.

"We have launched new segments this year so our participants from different parts of the world can have even more productive visit. Aside from philbeauty finished products, philbeauty supply chain, philbeauty professional hair & beauty, as well as philbeauty made locally, we are also launching the international barber show this year to cater more to our male market, as well as our latest makeup concept through the Makeup (PMU) Masterclass Conference and Competition, Filipino Fantasy Hair and Makeup Contest, and the International Artistry Award," Saw shared.

Trade professionals & participants are expected to meet over 200 exhibitors from over 24 countries and regions, and be able to attend over 20 technical seminar and presentations to showcase the latest trends, products, services and technologies and witness live demonstrations combining hair, beauty, lifestyle, fitness and wellness offerings. Aside from launched to philbeauty by Philippine Society for Cosmetic Science.

The event will also feature international Pavilions from China, Korea, Malaysia, Singapore, Taiwan, Thailand and from different parts of the world who are poised to showcase their lastest beauty innovations and network in a dynamic and focused business environment. philbeauty is expected to host over 6,0000 visitors including wholesalers, distributors, agents and retailers of beauty and related products, owners of beauty salons, nail salons and spas, stylists, make-up artists, beauty consultants, therapists, dermatologists, pharmacists and aesthetic doctors, sourcing managers, procurement heads, R&D managers and purchasing managers, and many others!

"The Philippines boasts of its continuously rising beauty industry, and with philbeauty, we want to continue to empower Filipino beauty entrepreneurs by giving them opportunities to enhance their industry knowledge, network with key beauty players from different parts of the world-from suppliers, manufacturers to brand owners, philbeauty also provide them an international platform for them to showcase their beauty and grooming innovations, and grow their business, "Saw concluded.

Interested to enhance & expand your business? Or even start your own beauty business? Admission is free. Join this season's philbeauty, staging on June 4-6, 2019 from 10am to 6pm at the SMX Convention Center, Pasay City, Philippines. For pre-event registration and further information, visit

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