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AFFI announces holding of 17th Franchise and Business Expo

AFFI announces holding of 17th Franchise and Business Expo Expo carries “Local is the new Focal” theme to highlight emphasis on local business concepts

San Juan City, 17 January 2019—The Association of Filipino Franchisers, Inc. (AFFI) announced the holding of the 17th Franchise and Business Expo, its first major event for the year.

By holding the expo, which carries the theme “Galing ng Pinoy: Local is the new Focal,” AFFI hopes to attract more aspiring Filipino entrepreneurs to go into business by coming up with innovative business concepts. Alternatively, they can enter the business scene by becoming franchisees of existing tried-and-tested businesses.

More than 300 exhibitors, from food retailers to service providers, are expected to grace the event. Expo attendees may also find new and interesting business concepts through the various breakout sessions that will be held during the 3-day event.

Some of the highlights that attendees can expect during the expo include entrepreneurship talks, on-stage demonstrations, mentoring sessions, in-depth seminars, a business walk tour, and cultural and product presentations, all valuable information for those who may wish to go into the franchising business.

“We will continue to focus on local businesses by encouraging more investors and would-be entrepreneurs to invest in local brands. At the same time, we will continue to showcase the inherent creativity and innovative mindset of our entrepreneurs at the expo, which remain part of our commitment to our mantra: ‘Para kay God, Para sa Bayan, Para sa AFFI,” explains AFFI President Marie-Joyce Co Yu, who is also President and CEO of Trueblends Tea & Coffee.

Ms. Yu also pointed out that the public can expect more AFFI activities to follow this year after the expo, mostly still focused on developing and espousing an entrepreneurial mindset among Filipinos. One of which is the EntrepOlympics© 2018-2019 Food Edition, a competition that aims to encourage entrepreneurship among senior college students taking up any business- or food-related course with food business concepts that they may want to franchise in the future.

The Association of Filipino Franchisers, Inc. is the prime trade organization committed to promoting responsible and home-grown micro, small and medium enterprises (MSMEs) through franchising. As of November 2018, AFFI has around 221 members, with businesses counting more than 16,000 outlets, 36 percent of which are company owned and 64 percent under franchise. These businesses have remained in business for an average of 10 years, providing employment to more than 96,000 Filipinos and generating annual sales totaling Php 54.07 billion.

The 17th Franchise and Business Expo of AFFI, with the theme “Galing ng Pinoy: Lokal is the new Focal,” will be held at the World Trade Center in Pasay City on February 1-3, 2019 from 10 a.m. to 7 p.m. Expo partners include Globe MyBusiness and Security Bank.

For more about the Association of Filipino Franchisers, Inc., visit

or follow them on Facebook, AFFI is headquartered at the AFFI Center, Unit R 7/F FuturePoint Plaza III Building, #111 Panay Avenue, Brgy. South Triangle, Quezon City. Call AFFI at (02) 745-3237 and 0917-5182334 or 0917-5199837. You can also email AFFI at

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